Business Ethics and Social responsibility (An Ethical Analysis of Essay

Business Ethics and Social responsibility (An Ethical Analysis of (Nike) ) - Essay ExampleNike has also become one of the worlds leading sportswear and equipment providers with revenues exceeding 18.6 billion in supplies for athletic shoes (Yu). Although based in the US, the company continues to provide excellent quality products to its customers and to increase its profits all over the globe, with the swoosh becoming one of the most iconic brand symbols of all cartridge holder. In 2009, Nike was employing 30,000 people in different 52 countries all over the world (Yu).Nike began as a small retail outlet in the car of Phil Knight in January 1964. Its founding fathers, Bill Bowerman and Phillip Knight, were initially disappointed by the sales that they were making. They paid a university student to make a logo for their products that would help to attract more recognition to the brand (Yu). everywhere the past five decades, the company has risen to remarkable fame, and the UK mark eting manager for Nike attributes this fame and success to the firm and resolute vision of the company. He observes. Absolutely everything we do is move by the fact that were here to enable athletes to be even better. We know who we are. We know what we want to achieve and we go for it 100 per cent of the time (Yu). Nike has several brand names such as Nike Pro, Nike Air Max and Nike Football, and works with subsidiary names such as Umbro, Cole Haan and Converse. Along with producing sports appurtenance and equipment, Nike also operates widely in retail stores under the Nike Town profile. Many high profile athletes have benefited from Nike sponsorships deals promoting the swoosh logo and just do it trademarks. fit to the Global Alliance report on the factories making Nike products in Indonesia, about 58% of the employees are young adults aged between 20 and 24 years. Moreover, 83% of the labour is female. Half of the